ASC Interior — hospitality lobby at golden hour

Hospitality Interior Design — Founded 2003

Building Spaces.
Building Trust.

We've learned what matters: listening deeply, delivering consistently, designing for real people—not just photographs. Our practice has evolved. Our commitment hasn't. Hotels, resorts, restaurants, residences. Spaces where thoughtful design meets genuine hospitality.

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A note from the studio

We design hospitality interiors that age well—spaces shaped by craft, restraint and a slow understanding of how guests, operators and buildings actually behave.

22+Years of practice
150+Hospitality projects
35+International awards
ASC Interior studio — blueprints, fabric swatches, stone samples

The Studio

Designing spaces that work beautifully.

Founded in 2003, ASC Interior Co., Ltd. is a Bangkok-based studio working across interior architecture, hospitality and bespoke craftsmanship. Our approach is rooted in close collaboration—working closely with clients, operators, developers and artisans—shaping spaces that feel calm, intuitive and enduring. We focus as much on the unseen details as the visible ones, balancing honest materials, thoughtful operations and quietly efficient back-of-house design.

More about ASC

Services

Six disciplines, thoughtfully connected.

From concept to completion, our team works closely across disciplines to shape projects with consistency, care and attention to detail.

01

Hospitality Interior Architecture

Whole-property interior architecture for hotels, resorts and serviced residences—from masterplan and guest journey through to detail design.
02

Concept & Brand Narrative

Story-led concepts that translate location, operator vision and guest archetype into a coherent spatial and material language.
03

FF&E & Bespoke Procurement

Furniture, fixtures and equipment specification, bespoke commissions, and full procurement coordination across Asia and the Middle East.
04

F&B and Bar Design

Restaurants, bars, all-day dining, lobby lounges and private dining—designed in close coordination with operators and chefs.
05

Spa & Wellness Environments

Quiet, ritualistic spaces for spa, wellness and recovery—integrating treatment flow, acoustics and lighting choreography.
06

Renovation & Adaptive Reuse

Phased, occupied renovations of existing hospitality assets, balancing operational performance with the character of the original building.

Selected Projects

Recent work.

Recognition

Awards & honours.

ASC Interior has received 35+ international awards and accolades across 14 years (2011–2025), recognised by leading international design organisations including Asia Pacific Property Awards, IHG APAC, ACES Awards, International Property Awards, Grand Prix Design, TITAN Awards, IDA, and Design Skill Awards. Our founder, Anita Srisakulchawla, was honoured as Outstanding Leader in Asia (2024) and Businesswoman of the Year — Interior Design (Thailand) (2025).

Archive 2011–2022 →

Trusted by

Hyatt Hotels CorporationOakwood ResidencesDusit InternationalAccor HotelsBanyan TreeIHG Hotels & ResortsMinor HotelsOnyx HospitalityDream HotelsSansiriPT Agung Podomoro LandHyatt Hotels CorporationOakwood ResidencesDusit InternationalAccor HotelsBanyan TreeIHG Hotels & ResortsMinor HotelsOnyx HospitalityDream HotelsSansiriPT Agung Podomoro Land